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Business: Cenareo's digital signage platform allows you to create, manage & broadcast content on multiple screens with ease, from any device, anywhere in the world.

4worldlovers: Digital signage is an interactive communication platform that gives you full control over digital display networks. Our easy to use digital signage solution allows you to create, share and manage your stories on any digital display with perfect ease.

Cenareo is a digital signage solution designed to communicate with an unlimited number of screens in real-time. We created a market-leading SaaS platform which allows brands to show any type of contextualised dynamic content. Our customers benefit from the most powerful, intuitive and flexible signage solution on the market to transform their digital screens into a potent communication tool.

You have great stories to tell, new experiences to share. Spreading these messages is child's play thanks to Cenareo's easy to use digital signage platform. We've built a very powerful technology that's hidden under the bonnet of an intuitive and user-friendly interface. Bring your screens to life and deliver the best possible brand experience to your audience.

It's because we're passionate about delivering the most beautiful stories and engaging messages that harmonise with the environment and your target audience. We develop our technology to bring the most contextualisation possible to our customers. Our screen communication tools, therefore make it possible to enrich the broadcasting of all multimedia content and the intelligent diffusion of messages.

Our solution adapts perfectly to POS retail systems as well as internal corporate communications and external advertising purposes such as DOOH.

As digital signage became more commonplace, the name morphed into a catch-all, generic term for all the different types of technology and processes being used in multiple ways to deliver digital signage.

Digital signage is a collection of harmonised technologies and systems, such as:

While all the individual elements of the digital signage ecosystem are important, the SaaS digital signage platform is the most crucial element as this will be where you create, upload, schedule and then broadcast your campaigns across your screens.

To be able to run digital signage effectively, you will need at least one screen or display, as this is where your messages will appear. This could be an OLED screen, projector, TV or tablet/phone. Depending on your location, size, efficiency and durability will all be important factors to take into account when deciding.

In addition to a display, you will need a digital signage media player (Cenareo offer free media players to every client), which will receive the signals via Ethernet or WiFi, convert them, and send them to the screen. Alternative solutions include Android and other propriety apps that you can download directly to the device or via an USB key.

Content is often the hardest element to satisfy as you will always need to continuously create fresh content and the right messages to keep the audience engaged.

Some are industry specific, but broadly speaking it can engage with the target audience in a much more effective way than static signage ever could. Moving images, graphics and the ability to refresh and change the content and messaging instantly ensures that all signage screens look exciting, up-to-date and relevant.

Compared to traditional static signage, it’s far less expensive to develop, change, edit and roll-out new adverts for digital screens. In practice, it means that you can run more targeted, local marketing campaigns via your digital signage software. Your digital marketing plan can include local and community events as well. The flexibility of digital signage has further advantages compared to traditional means, for example, you can create a campaign to sell ice cream for hot weather, or hot drinks for colder days in much shorter turnarounds. These campaigns can be triggered manually, or even automatically based on temperature feeds from local weather reports!

Digital signage can be interactive and as such can be used to engage your prospects or clients as well as learn more about them via data-driven marketing. For example, you might run a social media promotion where customers can sign-up to receive email newsletters, or help out in a case study in exchange for a discount while customers are waiting to check out.

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4worldlovers: Airbus has now received approval from the Science Based Targets initiative (SBTi) for its greenhouse gas emission reduction targets between now and the next 5-10 years.

These targets are based on climate science and cover the full set of its emissions: Scope 1, 2 and 3.

Aviation’s decarbonisation relies on a mixture of incremental steps and outright technological breakthroughs. To succeed, both approaches need to exist inside a collaborative ecosystem. In this spirit Airbus, DLR and ONERA, two leading European research institutions, are exploring how high-performance computing can improve our understanding of the relationship between aerodynamics and aircraft efficiency

The Tata Group-owned Air India has announced its commitment to order 250 Airbus aircraft to boost its domestic and international operations. The commitment includes 140 A320neo and 70 A321neo single-aisle aircraft as well as 34 A350-1000 and six A350-900 wide-body jets that will mark a new era for the country as the all-new, long-range aircraft celebrates its debut in the Indian market.

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